Meta CEO Mark Zuckerberg on Thursday announced that Instant messaging WhatsApp is planning to roll out a free to use API service on the cloud to attract more businesses to the platform. Meta has been integrating more and more business-related features on WhatsApp.
At the “Conversation” event of Meta, Zuckerberg said that these new features would grant easy access to developers and businesses to the Meta service directly integrated with WhatsApp. This new offering on the WhatsApp cloud API would enhance the productivity and speed up customer service of businesses and comes with a ton of customisation.
Meta gets revenue from the pre-existing API which WhatsApp uses, which allows businesses to integrate their system and connect with customers via chat.
Meta acquired WhatsApp for a whopping $19 billion deal in 2014. The new feature won’t allow businesses to contact individuals without obtaining prior permission.
Targeting small businesses, a differentiated business app is under work that provides optional premium features for a subscription.
These new features include the option to use chats on 10 devices and customisable links in click-to-chat format for businesses to display on their website and for the customers to use.
CEO of Uber Dara Khosrowshahi, while speaking with Chief Operating Officer of Meta Sheryl Sandberg at the Meta conference, remarked that in India, new customers constitute a third of the customers placing rides using WhatsApp.
Uber, which released its chatbot on WhatsApp last December, is working on new customisations for the service and plans to expand to countries like Brazil.