The creator of Rino, Trung T. Nguyen, has rightly acknowledged a problem that is causing the people of Vietnam a lot of inconveniences. And that is late grocery deliveries. Grocery deliveries take about two or three hours to be delivered in Vietnam.
Nguyen explains that Rino has the ability to shorten grocery delivery times to 10-minutes with its integrated infrastructure that primarily tilts towards logistics and is vertically aligned to focus around so-called ‘dark grocery shops’ or types of stores designed solely to fulfil grocery orders.
Multiple investing firms such as Global Founders Capital (GFC), Sequoia Capital India, and more have jointly invested $3 million in Rino, which will launch this month in Ho Chi Minh City.
Rino aims to grow at a fast pace in some of the chock-a-block areas of Ho Chi Minh City, and also in the city of Hanoi, following a wider public launch in March 2022.
Besides creating Rino from the base, Nguyen headed a company called Baemin in Vietnam as the Chief Operating Officer. He also led Grab Vietnam’s subsidiaries such as GrabBike along with GrabExpress divisions.
Nguyen said that food delivery’s rapid adoption in Vietnam paved a direct way for groceries deliveries when he was questioned about why he prioritised building a grocery system of delivery after Baemin.
It used to take around an hour or so for food and meals to arrive. Therefore, people began to plan their meals way before ordering in Vietnam. The food delivery sector has now grown more than 10-fold as such platforms reduced the wait time to under 30 minutes.
In Vietnam, grocery deliveries have become part-and-parcel with buying daily necessities since the COVID-19 lockdown. According to Nguyen, customer readiness is high, but delivery options that are present now, such as those offered by retailers and third parties, are too sluggish or can’t be depended upon.