EasySend, a customer research firm located in Israel, has secured 50.5 million dollars in a series B investment headed by Oak HC/FT. This round was also attended by current investors Hanaco Venture, Intel Capital and Vertex Ventures Israel
Silicon Valley Bank additionally provided the firm with 5 million dollars in debt financing. Both transactions boost EasySend’s total funding to 71.5 million dollars
EasySend, founded in 2016 by Tal Daskal, Omer Shirazi, and Eran Shirazi, assists businesses in creating client applications, onboarding surveys, and reimbursement forms without coding. It has spread to the United States, and its customers include financial institutions such as Petplan, NJM Insurance Group and Cincinnati Insurance.
The new capital will be used to drive the company’s expansion in USA, extend to other countries, and provide more use scenarios for its technology.
EasySend has also established a presence in Australia, and former Datorama MD (managing director) Mick O’Brien has been appointed as sales vice president for the region covering Asia-Pacific. By the end of 2022, the firm hopes to have 20 employees in Australia. The company’s initial focus will be on obtaining clients in the financial services sector before expanding into the medical, education and real estate.
EasySend previously secured in the year 2020 a sum of 11 million US dollars in series A funding. In the year 2019, the start-up also received 5 million US dollars in a seed round.