The number of creators is steadily growing for Instagram, and that is why the Facebook-owned company has been trying to test new tools and features to make it easier for the creators to find sponsors and make money.
Like Facebook, Instagram has also been testing the affiliate shops feature, which was the highlight of the Creator Week in June. Furthermore, they have also been testing out a ‘partnership inbox’ for business transactions.
Facebook already has affiliate shops features on its app and website. Still, with Instagram, the new version will let the creators link the products from the affiliate arrangement to the store. This arrangement will work just like any other affiliate program where the creator will get a part of the commission from each product their followers buy.
Facebook plans on making the affiliate shops features only available to creators who are a part of the affiliate program.
Furthermore, another feature that is being tested is the ‘partnership inbox’. This feature is designed to make connecting between brands and creators easier. There will be a separate section on the DM called ‘partnership’ where all the business messages will appear on the creator profile.
The Instagram privacy feature usually sends unknown messages to the ‘request’ section. This makes it difficult for the creator to access even important lost messages with the other incoming messages. However, with this feature, the brand messages will show under the ‘partnership inbox’ and skip the ‘request’ section and be available under priority.
Since the app has a growing number of creators, they are also creating a tool that will help the brands and the creators match each other. Both the brands and the creators will be able to browse each other’s profiles and see if they are suitable for one another and whether they want to work with each other or not. This will be a double-ended feature open for both parties.
For now, the tools are in their early stage of development and testing, with only a few companies and creators who have agreed to participate in the beta testing. However, Facebook indicates that if successful, the features have the potential to be expanded exponentially.