Ride-hailing company Gojek is working on introducing food delivery services in Singapore by the end of this year. With more people ordering food from home during the pandemic, the popularity of apps like FoodPanda or GrabFood has grown remarkably. Gojek aims to expand its business by entering the Singapore food delivery service market.
Gojek started as a motorcycle taxi service in Indonesia in 2011. In mid-2015, the firm launched its food delivery service in Indonesia and later expanded to Thailand and Vietnam. The company’s parcel and food delivery services are currently operational in Vietnam, Thailand, and Indonesia.
In late 2020, Gojek introduced its private car hire service, Go-Car, in Singapore. As part of an expansion plan, Gojek targets the food delivery service in Singapore, with a major hurdle of the absence of motorcycles as public transport. Gojek’s president Andre Soelistyo stated, “our unique (strategy) is to use partner drivers of our existing ride-hailing service to do food delivery service too.”
Gojek is currently Southeast Asia’s prominent food delivery service company. It even surpasses its Indian competitors that serve a population four times more than Indonesia. The company has around 400,000 partner vendors and more than two million partner drivers across Southeast Asia.