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CES 2022 Sees Dip in Participation as Microsoft Cancels In-person Presence

Many big names are pulling out and opting for a digital presence. These include Google, Meta, Amazon, Twitter, Tik Tok, etc.; and now Microsoft has joined the list.

Microsoft and google pulling out of CES 2022

The CES event is scheduled to be held on Jan 5th – 8th and it will be the first non-digital edition of the prestigious event since the pandemic began. However, with fear of the Omicron variant of Covid19 at large, many big names are pulling out and opting for a digital presence. These include Google, Meta, Amazon, Twitter, Tik Tok, etc.; and now Microsoft has joined the list.

The two main events that Microsoft is scheduled to conduct are Microsoft Partner Innovation Experience and Automotive Press Kit. Both these events usually highlight the new innovations and solutions from the house of Microsoft. While these events are still scheduled to be held on their specified dates, they will now be occurring digitally. 

The CES 2022 event was being considered as a return to form for most of the big consumer electronics brands and as a whole for the industry. However, the Omicron variant of the Covid19 virus, which now spreads even faster than the previous variants, has put a serious halt in the process. CES however has no plans of pulling the plug for their in-person event. 

CES stated that they are taking every precaution possible to ensure the event goes down smoothly. More than 2000 companies will be present in-person making this a successful event although some of the big names will be missing. The total number of brands that have pulled out amounts to only 7% of the participating brands. The CES organizers are not expecting a huge loss in terms of participation as big organizations such as LG, Samsung, Sony, etc. will still be attending in-person.

Hopefully, the show will go down without a hitch, as the dates are close by and the various organisations are preparing hard for the event!

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