Developed by Lucky Generals, ‘It’s Time to Draw the Line’ moves a step up in the ladder from the previous ad of TimeTo, ‘Where Do You Draw the Line?’ It insists people sign up for the training against sexual harassment at workplaces through the ad.
The ad by TimeTo reinstates that though the occurrences of sexual harassment have decreased considerably during the pandemic, the same is expected to return to the pre-pandemic level, once the offices resume their functioning. The ad campaign was set up by NABS and produced as a response to research which found that 49% of Adlanders think that sexual harassment will probably return, as they go back to their offices.
Earlier, TimeTo’s communications had asked people about where they draw the line. But this ad upgrades its views and states that it’s time to draw the line, now. The ad presents a montage, where an eerily quiet and empty office of Adlanders is portrayed. As the ad progresses, all the real-life narrations of random men and women’s dubbed voices are overheard, making the viewer feel that those are the voices of the past traumatic instants. All this gives a sense of a chilling prophecy of what lays in the wait.
Kerry Glazer, TimeTo’s chair, said that the stats were saying it all. 49% of Adlanders believed that sexual harassment is going to start haunting them again after resuming work from offices, which is not acceptable.
She proclaims that the ‘old normal’ needs to get better and not remain the same. And this can be achieved through the top-notch training that the company provides in a cost-friendly manner to handle this sinister issue from its core.