The question of work-life balance along with gender-inclusive policy-making had always been a subject of discussion throughout industries. But, with the pandemic, it has become something of immediate necessity. While many companies are shaping new family leave policies, others such as Inkhouse and Pinterest are leading the way by introducing miscarriage and pregnancy loss policies.
Alison Morra, the chief operations officer of Inkhouse, announced this policy. She herself had suffered from pregnancy loss as a newcomer to the company and chose not to discuss the matter with her superiors, as was the industry standard. But, now she has worked hard to bring about robust changes and with the new policy, anyone suffering from pregnancy loss or miscarriage will be given 2 weeks of fully paid leave.
There are also further policies being rolled out by Inkhouse to ensure a healthy work-life balance. Employees will now be able to take alternate Fridays off and employees who have been with the organisation for 10+ years will be entitled to a 6-week sabbatical. The paid parental leave was also updated to 20 weeks.
Pinterest is also offering similar policies, with up to 4 weeks of paid leave in case an employee suffers from miscarriage and pregnancy loss. The United States legislation tried to pass a law that requires every corporation to have a paid pregnancy loss leave, however, the matter is now up to individual organisations.
It is clearly noticeable that organisations are beginning to understand the requirements of employees, especially women. From paid leave for new fathers, IVF policies, to extended leaves for single working mothers, a lot of new policies are being introduced. While the advertisement industry lags behind in terms of gender-sensitive policy-making, one can hope it will change soon.