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TikTok Launches New Program For Agencies To Become TikTok Experts

TikTok 5-week program will educate participants about all they need to know to get started on TikTok & improve their marketing efforts on the network.

TikTok Launches New Program For Agencies To Become TikTok Experts

TikTok has announced the debut of a new Creative Agency Partnerships (CAP) University program, which is intended to assist creative agencies in becoming “TikTok experts,” according to a statement issued on Wednesday. According to the firm, the five-week program will educate participants about all they need to know regarding getting started on TikTok as well as how to use the platform to improve their marketing efforts on the network.

According to a blog post published by TikTok following the announcement, the purpose of CAP University is to inspire next-generation creative material on the world’s fastest-growing entertainment platform. Enrollees will be able to conduct dialogues with their clients, develop concepts and create for the platform, and continue moving their customers’ businesses forward after finishing the program. In the end, participants will have a newfound awareness of the creative possibilities available to them, both on and off the platform.

The courses will be delivered via live webinar sessions, with the first session scheduled for April 19. The lessons will cover a wide range of subjects. They will begin by assisting creative agencies in gaining a foundational understanding of TikTok as well as providing guidance on how to start managing and developing client relationships. The third session is intended to assist creative agencies in learning more about the TikTok Creator Marketplace, which is the company’s in-house influencer marketing platform, in greater depth.

It is anticipated that the firm’s new educational program would enable the company to build and form new creator relationship opportunities while also enabling advertising agencies to be better positioned to run marketing campaigns on the platform.

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