Diesel Labs- the Content Analytics company issued a report on streaming and broadcast content aired between September 1, 2021, and October 11, 2021. According to the report, streaming content has historically been receiving more audience engagement than broadcast content. The Broadcast vs Linear Streaming comparison fall 2021 indicates that streaming shows received twice as much audience engagement than broadcasting shows.
The report further highlighted the popularity of ‘Squid Games’- a South-Korean web series trending on Netflix. The series got a total viewership of around 111 million viewers. That’s double than that of the reality show Big Brother. The response is enormous considering it is a foreign series and has to be watched with subtitles or dubbed into English for most audiences. This success has opened doors to more foreign productions on streaming platforms.
The show’s popularity is compared to the top broadcasting contender, the major revenue cruncher for CBS (American broadcast television and radio network)- the Big Brother show. The Big Brother show had audience engagement thirteen times more than another famous broadcast show- Survivor premiered in 2000.
A broad comparison between Netflix- the OTT streaming service provider and CBS shows that Netflix qualifies with almost three times better audience engagement than CBS. Further on, 60% of the top ten shows on the streaming platforms are served by Netflix. Squid Games has set a benchmark of its own by surpassing the combined engagement of all broadcast shows on CBS.