With Facebook rebranding to Meta and investing billions of dollars each year in technology and software that go beyond traditional social networking, it’s safe to say that they’re staking its future on VR and the metaverse. However, the corporation has so far shared little information with the public concerning how well its early bets are going.
Meta’s most visible investment right now is Social VR Platform Horizon Worlds, a social VR platform designed for the Quest headset. It was recently included in Meta’s Super Bowl ad, and on the company’s most recent earnings conference, Zuckerberg described it as essential to their metaverse goal. During a virtual Meta all-hands meeting earlier this week, Chris Cox, the firm’s chief product officer, provided an update on Horizon’s user growth that had previously gone unreported.
According to an employee who was present for the statement, since Horizon Worlds was made available to all Quest customers in the United States and Canada in early December, its monthly user population has expanded by a factor of ten to 300,000 individuals.
Joe Osborne, a spokesperson for Meta, verified the figure and stated that it includes users of both Horizon Venues and Horizon Worlds, a distinct program for attending live events in VR that employs the same avatars and fundamental principles as Horizon Worlds. Horizon Workrooms, a VR conferencing experience which is reliant on an invite system, is not included in the total.
Horizon Worlds was made available in a private beta for authors to test its world-building tools prior to its December release. Horizon Worlds operates in the same way as the game platform Roblox or Microsoft’s Minecraft, it lets users create customised environments to host hang outs and play games as legless avatars
Given that Horizon Worlds has only been open for a few months, it’s too early to say if the platform’s speedy growth will continue to be witnessed or if it will be able to maintain members over time. Monthly users of social goods are always greater than daily users, which Cox did not reveal to staff. And the Quest headset’s Christmas season sales surge surely contributed to people’s enthusiasm in experiencing Horizon.