To be honest, it would be much more surprising if Google wasn’t working on its own Augmented Reality headset at this time. According to a recent claim from The Verge, the corporation is aiming for a 2024 release date for its newest hardware entry into augmented reality, in order to compete with Meta and Apple, with the latter being active in the sector for quite some time.
A combination of inside sources and job advertisements hint to a device operating a new OS on a custom chip (similar to the newest Pixel phone) that would outsource part of its on-board processing power to distant servers.
That would be consistent with the company’s remote gaming endeavour, Stadia, which has received a lukewarm welcome thus far. It is likely that it will rely on an on-board 5G connection or a linked cell-phone. Latency, like with cloud gaming attempts, might be a difficult challenge to tackle for a product meant to be worn outside of the house.
Google’s forays into augmented reality and virtual reality have likewise been a mixed bag. Glass was withdrawn by the firm in 2015, less than a year after it was on sale to the general market. Pricing and restricted functionality have both been recognised as important factors in the failures of a product that is released more than a half-decade too soon.
Since then, the business adopted a different model for the tech, Google Glass Enterprise Edition, which is more closely aligned with Microsoft’s XR effort, HoloLens. While augmented reality hasn’t exactly gone popular, Microsoft has found some success in the sector thanks to huge partnerships, such as the $22 billion deal it inked with the United States Army for 120,000 headsets.
What is evident is that Google sees a cresting wave and is hoping to get a piece of it. Despite some setbacks, the business may be well positioned to offer a compelling solution – something that puts augmented reality beyond the big price enterprise deals and onto the faces of consumers.