Since Friendshit changed the financial-services advertisement game in Thailand a few years ago, the country has continued to produce creative and successful work in this field. This is demonstrated brilliantly in the two films produced as part of a new campaign for a loan application with the catchy name of Money Thunder, from Thailand’s SBC Bank.
For example, in the first advertisement, it depicts a coworker feels totally comfortable with professing adoration in the men’s restroom, but flees when the prospect of loaning money is mentioned. In the second advertisement, an auntie actually pretends to be dead in order to avoid lending money.
The work, created by Wolf BKK, does an excellent job of drawing your interest in the offbeat manner that is characteristic of Thai creativity, and then effectively conveys both the brand’s purpose and its name.