Amazon.com in an attempt to catch up with rival Apple has opened a music store in Tokyo. The music sector in Japan is booming and Amazon has some catching up to do in the field of live music streaming. The good news for Amazon.com is that the nascent music streaming market in Japan has plenty of room for growth.
The music store is located in the trendy Shibuya district and it allows artists to record and later stream podcasts and music whilst also providing video presentations. This is the second Amazon music store in its history, the first one being located in New York City.
Music is one such market where differentiation can be difficult between artists and genres, so Amazon wants its music store to generate unique and original content to help it shine in the market. Apple also expects interaction, cooperation and collaboration with its burgeoning e-commerce operations with sales of merchandise.
The director at Amazon Music Japan, Kazuhiro Shimada says that the company wants to provide a space that will support interaction between artists and fans of creative activities and the focus and approach will be on artist-first.
Prime customers can enjoy Apple’s music streaming services and at present, the company has found success with nudging users towards the premium Unlimited subscription.
However, the competition out there is stiff. Spotify leads the global market with a share of 31%, Apple Music enjoys a 15% market share and Amazon has 13% in a report published by MIDia research. There are umpteen iPhone users in Japan, which is perhaps the reason why its users tend to go for Apple’s music services.