Canva, a graphic design firm whose headquarters are in Australia, is planning to double down on its development goals in Europe and the UK, which can be witnessed with its latest acquisition of Flourish, a data visualisation platform located in London.
The financial terms of the transaction were not disclosed. Robin Houston, a computer scientist, and Duncan Clark, a former data journalist, established Flourish in 2016. The platform provides a number of templates to assist in the creation of visuals without the need to download extra software. Since its inception, over 900,000 people have generated approximately 9.5 million visualisations, which have received over 20 billion views.
Following the purchase, the Flourish team of 44 people will continue to develop on the platform and incorporate their visualisation technologies into Canva.
The company from Australia stated that there had been a tremendous increase in data-driven storytelling. It just added a few new capabilities to its platform that make it easier for users to start charts, create interactive infographics, and link to data sources. Users should expect new data storytelling tools as a result of Canva’s acquisition of Flourish.
Canva is likewise seeking to strengthen its position in the European market. According to reports, the firm would employ about 100 individuals in order to quadruple its workforce in Europe to 200. Canva’s value increased to US$40 billion in September 2021, following a US$200 million fundraising round led by Greenoaks Capital, Bessemer Venture Partners, and Sequoia Capital Global Equities.
Flourish adds 800,000 users, including Deloitte and BBC, to Canva’s 75 million active monthly users, with over 30 million gained in the previous year. According to the firm, 85 percent of Fortune 500 organisations use Canva, including Snapchat, PayPal, and Marriott, and it has seen a 150 percent rise in content generated by companies utilising Canva’s services in the last year.
Canva, according to Kawalsky, is currently focused on serving the shifting demands of an increasing number of workspaces with distributed teams, despite a substantial rise in demand from worldwide organisations and the transition to remote work.